Privacy policy and cookies

Who the controller is

Dra. Ana Claudia Athanasio Shwetz, dermatologist, CRM-PR 39101, RQE 30379, who sees patients at Clínica Shwetz, Av. Vicente Machado, 1901, Batel, Curitiba, PR, Brazil. Contact: contato@anashwetz.com. As a small-scale processing agent (ANPD Resolution CD/ANPD 2/2022), she has not appointed a data protection officer: this email is the channel for data subjects and for the ANPD.

What data the site collects

The site has no forms and no login. We do not ask for a name, phone number, email, or health information.

Measurement tools and, with your consent, advertising tools collect browsing data: pages visited, source of the visit, device and browser, approximate location, and cookie identifiers. Google Analytics does not store your IP address. The practice-area pages describe treatments: visiting them says nothing about your health, and we do not target ads by the page you visited.

When you tap “Book”, the conversation takes place in WhatsApp, under Meta's privacy policy (opens in a new tab), with the Clínica Shwetz reception desk, which uses that data to book your appointment. The site does not read or store the conversation.

What we use the data for

Measure how the site is used and improve the content, as aggregate statistics (Google Analytics and Vercel Analytics).

Measure campaigns and, with your consent, show Dra. Ana's ads to people who visited the site (Google Ads and Meta Ads).

Keep the site secure and working, and remember your cookie choice.

Legal basis

Measurement: legitimate interest (Articles 7, IX, and 10 of the LGPD), only for aggregate statistics, with no profiling and no advertising use. You can object with one tap, on Decline (Article 18, § 2).

Advertising (Meta Pixel and Google Ads): consent (Article 7, I), given in the cookie notice. Without it the site works the same, and you can withdraw it at any time under “Cookie preferences”.

In Europe (the European Economic Area, the United Kingdom, and Switzerland), Google Analytics and advertising start only after you accept, as Google's and Meta's rules for those visitors require.

Cookies and tools

The site's own consent cookie stores your choice for 6 months. Google Analytics 4, loaded by Google Tag Manager, uses cookies that last up to 2 years and keeps the data for 14 months, with no ad personalization (Google Signals off). See how Google uses data from partner sites (opens in a new tab).

Only after you accept: the Meta Pixel (_fbp cookie, 90 days) records the visit and the tap on “Book”; Google's advertising cookies (up to 13 months) measure conversions and show ads. Vercel Analytics (opens in a new tab) measures without cookies, with a code that expires after 24 hours, and keeps running after you decline.

How to control

In the notice, Accept turns on advertising (and, in Europe, Google Analytics); Decline turns off Google Analytics and advertising; Preferences lets you choose by category. Declining is as easy as accepting.

To change later, use “Cookie preferences”, in the footer or right below. You can also block cookies in your browser. To object to Vercel's cookieless measurement, write to contato@anashwetz.com.

Sharing and international transfer

Browsing data is processed by Google, Meta, and Vercel, processors on our behalf, on servers in the United States (Article 33 of the LGPD). Meta adopts the ANPD's standard contractual clauses (ANPD Resolution CD/ANPD 19/2024); Google recognizes the LGPD in its data processing terms; Vercel has not yet published clauses for Brazil. We do not sell data or share it with anyone else.

Your rights

You can request confirmation, access, correction, anonymization, blocking or deletion, portability, information about sharing, information about the possibility of not consenting (nothing changes), and withdrawal of consent (Article 18 of the LGPD), and object to measurement based on legitimate interest (the Decline button does that). The site makes no automated decisions about you.

Write to contato@anashwetz.com; we reply within 15 days (Article 19). You can also petition the ANPD (opens in a new tab) or consumer-protection bodies.

Patient data

Clinical data stays in the medical record at Clínica Shwetz, under medical confidentiality (Code of Medical Ethics, CFM Resolution 2,217/2018) and health protection (Article 11, II, “f”, of the LGPD). It does not pass through this site.

Changes

This policy may be updated; the date of the latest version appears at the top. If a change alters what you agreed to, we will ask you to accept again.